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DFS is the UK's number one sofa retailer.

Founded by Lord Kirkham in 1969, the business retails from 74 sofa stores across the UK, mostly situated in out-of-town retail parks, and employs more than 2,600 people. DFS offers a superior breadth and range of products versus its competition at prices that appeal to the mass market.

The business operates in a sector which has been difficult for some retailers, but the company’s relative size, own-manufacturing capabilities and reputation as market leader has allowed it to perform well and gain market share since the downturn in 2008. 

Richard Baker, former CEO of Alliance Boots, and Advent International Operating Partner assumed the role of Chairman working closely with COO Jon Massey, Finance Director Bill Barnes and the wider management team.  Their focus is to continue to build on DFS’ strong foundations and evolve the existing business model to access more customers through new store rollout, online expansion and brand development.



Fred Wakeman

Managing Partner, Advent International plc, London
T: +44 (0)20 7333 0800

Andy Dawson

Director, Advent International plc, London
T: +44 (0) 20 7333 0800