Unmas (Uno) is Turkey’s leading producer of high-quality bakery products
Advent International exited Uno in August 2006 having secured a 75% market share of the packaged bakery good market within three years.
Despite already having a highly regarded reputation as Turkey’s leading producer of bakery products, the company sought to work with Advent to enable growth creation and development. Advent provided the strategic support to enable the capitalisation of a fragmented European bakery product market as well as enabling a targeted focus on securing and maintaining prominence within the Turkish domestic market.
The strategic growth and development initiatives focused on enhancing the product range and developing Uno’s distribution capabilities. Consequently, by August 2006 sales had increased from $17 million to $40 million.
The firm was acquired by Doruk, a Turkish milling and ingredients group.